Well, it’s making them plenty of money, but they pretty much get that money no matter what (from the device manufacturers when they sell hardware, and from businesses afraid to have their software entitlement coupled to the accident of their hardware).
Now it’s a game of using that guaranteed footprint to bolster the recurring revenue services (OneDrive, Office, Azure). They still get the money for however the copy got there, but also use the copy to launch folks into recurring revenue options.
Well, it’s making them plenty of money, but they pretty much get that money no matter what (from the device manufacturers when they sell hardware, and from businesses afraid to have their software entitlement coupled to the accident of their hardware).
Now it’s a game of using that guaranteed footprint to bolster the recurring revenue services (OneDrive, Office, Azure). They still get the money for however the copy got there, but also use the copy to launch folks into recurring revenue options.