Netflix: “Should I get short term profits by price gouging and forcing commercials on people (thereby driving people to piracy) or should I forgo year over year profit increases by continuing to provide decent tv with no commercials and no price increases and delivering consistent profits?”

Also Netflix:

The whole reason is to either make it so annoying that you switch to their paid service or get as many ad dollars into the shortest amount of time possible either way. This is just greed to squeeze as much out of the consumer before they break us.