The one with more money will most likely win. They have better marketing, lawers, and ereryting else to outcompete every upcoming buissnes. The moment the small competetor has a real chnce they wave with enough money to make you quit. And why wouldn’t you? You work for moneyafter all. How can you determine the actuall demand if you don’t have the numbers with no way to get them?
There is no free market and there has never been one.
Is it Chatz in Schweizerdeutsch?