Foldables are still very much a new form factor in the smartphone industry. Manufacturers have been quick to make improvements year over year, but it feels like Samsung has somewhat stalled. The Galaxy Z Flip 6 is a good phone – that’s hard to deny – but it feels like little has changed.
It’s the Apple of Android now in many countries. That is to say, people buy Samsung automatically because of brand loyalty without shopping around. I think part of the reason is probably that Apple is the default yet it doesn’t offer any good value or affordable devices. You always pay a high cost. So when people look at alternatives, they often don’t compare across all price ranges or think honestly about what they need in a phone. They just look for the closest competitor to Apple’s flagships and that is Samsung. Despite the insane price, the Ultra series is still one of Samsung’s best sellers because it competes directly with Apple’s Pro Max series.